Last Updated: July 2026
Welcome to Ehi Luxe (referred to as "we", "us", or "our"). We are committed to protecting your privacy and handling your personal information in an open and transparent manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, make a purchase, or interact with us.
We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) , which set the standards for how businesses handle personal information . By using our Services, you acknowledge that you have read and understood this Privacy Policy.
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information .
We may collect the following categories of personal information depending on how you interact with us :
| Category | Examples |
|---|---|
| Contact Details | Name, billing address, shipping address, phone number, email address |
| Account Information | Username, password, security questions, preferences, and settings |
| Transaction Information | Items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your past transactions |
| Payment Information | Credit card, debit card details, payment card information, financial account information, transaction details, form of payment, and payment confirmation |
| Device Information | IP address, browser type, device identifiers, and information about your device or network connection |
| Usage Information | How and when you interact with or navigate our website, including pages visited and time spent |
| Communications | Information you provide when contacting customer support or sending us inquiries |
We collect personal information from the following sources :
Directly from you – when you create an account, place an order, subscribe to our newsletter, communicate with us, or otherwise provide your information.
Automatically – through cookies and similar technologies when you visit our website.
From service providers – including Shopify (our e-commerce platform), payment processors, and shipping partners.
From partners or third parties – where permitted by law.
We use your personal information for the following purposes :
| Purpose | Description |
|---|---|
| Provide and Improve Services | Process payments, fulfill orders, arrange shipping, manage your account, remember your preferences, and create a customized shopping experience. |
| Marketing and Advertising | Send promotional emails, show you online advertisements for products on our website or other platforms based on your activity and preferences. |
| Security and Fraud Prevention | Authenticate your account, provide a secure payment experience, and detect or prevent fraudulent or malicious activity. |
| Customer Support | Respond to your inquiries and provide effective customer service. |
| Legal Compliance | Comply with applicable laws, respond to legal requests, and enforce our terms and policies. |
We may disclose your personal information to third parties in certain circumstances :
Service Providers – including Shopify, payment processors (e.g., Stripe, PayPal), shipping and fulfillment partners, IT service providers, and data analytics companies, who perform services on our behalf.
Marketing Partners – to support advertising and targeted marketing based on your online activity.
Business Transfers – in connection with a merger, acquisition, or sale of business assets.
Legal and Regulatory Authorities – when required by law or to protect our rights and property.
With Your Consent – when you direct or request us to disclose information to third parties.
We use cookies and similar technologies (such as web beacons and pixels) to :
Enhance your browsing experience
Remember your preferences and items in your cart
Analyse website traffic and usage
Deliver targeted advertising
You can adjust your browser settings to refuse cookies or warn you when cookies are being used. However, some parts of our website may not function properly if cookies are disabled.
We may send you promotional emails about our products, special offers, and news . You can opt out of receiving these communications at any time by:
Clicking the "unsubscribe" link in any marketing email
Contacting us directly on our website
Please note that even if you opt out of marketing communications, we may still send you non-promotional emails, such as order confirmations or account-related updates.
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorized access, modification, or disclosure . However, no security measures are perfect, and we cannot guarantee "perfect security" .
How long we retain your personal information depends on different factors, including :
Whether we need the information to maintain your account
Whether we need it to provide you with Services
Legal obligations and regulatory requirements
Resolution of disputes or enforcement of contracts
When your personal information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify it .
You have the right to request access to the personal information we hold about you, and to request correction of any inaccurate, incomplete, or outdated information .
You can contact us using the details provided below. We may need to verify your identity before processing your request. We will respond to your request in a timely manner as required by applicable law .
In certain circumstances, we may refuse access as permitted by law (for example, if granting access would pose a serious threat to the life or health of any individual) .
We take data breaches seriously. If we become aware of a data breach that is likely to result in serious harm to you, we will :
Notify affected individuals as soon as practicable
Notify the Office of the Australian Information Commissioner (OAIC)
Take steps to contain and remediate the breach
We may disclose your personal information to overseas recipients, including :
Shopify and its global service providers
Payment processors and cloud hosting providers
Marketing and analytics partners
These overseas recipients may be located in countries such as the United States, Ireland, or other jurisdictions. We take reasonable steps to ensure that these overseas recipients do not breach the Australian Privacy Principles in relation to your personal information .
Our Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 16 . If you are a parent or guardian and believe your child has provided us with their personal information, please contact us to request its deletion.
If you have a complaint about how we have handled your personal information, please contact us using the details below .
We will acknowledge your complaint
We will investigate and respond to you as soon as possible (within a reasonable timeframe)
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) :
Website: www.oaic.gov.au
Phone: 1300 363 992
We may update this Privacy Policy from time to time. Changes will be effective immediately upon posting on our website .
We encourage you to review this page periodically to stay informed about how we are protecting your information. If we make material changes, we will notify you by posting a notice on our website or, where appropriate, by email.
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: via our contact page.
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